Where I’ve Been And Where I’m Going (Part Two)

A Renaissance Future

I’ve always been a writer, and I find a sense of great joy, comfort in it, as well as using it as an outlet since my childhood. Once I figured out that I could write for a living, I was thrilled, but one “little” thing nagged at me: I felt I was being drawn away from the very people who made it possible for me to pursue this dream of mine. It was the one thing that I couldn’t reconcile, so when my ghostwriting didn’t pan out the way I had hoped, I felt a tiny little sense of relief. Not that I had failed, but that I could change direction, and maybe find a way to be closer to my people in spite of not being physically present in their lives.

When I discovered copywriting, I knew from my years of booth work, and selling at fairs and conventions that I had at least some talent as a salesperson. When I figured out that I could make money selling stuff with writing, I was really excited. Once I started learning a bit more, and really thinking about how to make my living as a copywriter, I realized that I could actually help my rennie community.

Since the pandemic started, I’ve seen so much suffering and fear among this community. The rennie way of life has not only been disrupted, but there are some businesses that won’t be able to make it back from this disaster. One of the few ways to do so is to adapt, and grow a small business into something that many rennies don’t consider seriously, or not at all. The “new norm” for a small business is to have an online presence. Building websites and subscriber lists, blogs, digital catalogs, and email campaigns are all ways to move into the future for a business, now. Unfortunately, many rennie business owners just aren’t that interested, or capable, for whatever reason, in creating a digital footprint.

As a copywriter, I can help my community by offering affordable copywriting services to rennie owned businesses in order to get them functioning smoothly and lucratively online. This will not only help them survive the ‘Rona, but also help them become more successful in the future as well. By developing web-based business, a company owned and operated by a rennie will have a level of security and autonomy that they’ve never experienced before. Not only will they be able to do business while festivals are still closed due to the pandemic, but they will be able to pick and choose what events they want to do afterwards! For the booth owner who wants to cut back on the number of shows they do every year, or the businessperson who worries about too many “rain-days” in a season, an online presence is what can liberate them, and alleviate fears that come from being at the mercy of mother nature.